John's Brand New Coaching Program

Attn: All Children and Family Entertainers

Take Your Career to the Next Level,
Create A Career That
Exactly Fits The Personal Lifestyle That You Want,
And Finally Make
The Kind of Money You Deserve
With
John Abrams’ Rebel Entertainers'

PERSONAL ONE-ON-ONE
“FASTRACK TO SUCCESS”
COACHING PROGRAM

Dear Friend,

I am now accepting ten (10) people - only ten children’s and/or family entertainers that are hungry to take massive action to change the course of their careers. Ten people that are ready to take full control of their career and CREATE and IMPLEMENT a performing and marketing plan that they’ll be happy with for years to come.

YOU MAY QUALIFY FOR THIS PROGRAM IF…

You’re a PART-TIME Children’s and/or Family Entertainer, and you’re ready to make that big jump into making your entire living as full-time entertainer…

Or

You’ve been MAKING YOUR LIVING as a Children’s and/or Family Entertainer for years, but don’t feel you’re making the kind of money that you want to, AND you’re ready to take your career to a much higher level…

First, let’s both get on the same page…

What is a “Success Coach” anyway?

A success coach is - A person that’s already done the things that YOU WANT TO DO and is READY, WILLING and HAS THE TOOLS to give YOU so you can succeed.

There’s a reason that my One-On-One Fast Track To Success Coaching Program is only available to children’s/family entertainers. It’s because I’ve been there. I’ve worked the birthdays, the schools, the daycares, the libraries, the city events and just about every type of children and family venue there is. All by choice. I still perform about 400 shows a year and I’m proud as heck to be a children’s entertainer!

AND it’s my goal to help every person that truly has a love of the field to do the same.

A success coach is - A person that’s gonna keep you ON TASK and ON TRACK. One that will hold you accountable to your mission and your purpose. A person that cares that you succeed and will do everything in his power to help you make that happen.

OK. I’m not gonna beat around the bush with a bunch of marketing hype.

Here’s how the program works:

For THIRTEEN (13) WEEKS, I’ll be your very own personal coach. Every contact will be focused on your career and your goals.

Why 13 weeks? It’s simple. This is not a “get rich quick” scheme. You’ll be asked every week to take action. Your progress every week will build upon the progress of the previous week.

I believe that in three months time your career will be on a path that you’ll be thrilled with. You’ll have a system in place for performing and marketing your talents that will last as long you choose.

Here’s how we’ll communicate:

- One 35 Minute Focused Phone Call Each Week - In thirty five minutes we’ll make a plan of action for that week. These plans will include everything from creating or customizing your show, researching new markets, creating innovative marketing material, and much much more. A “Focused” call.

- Fast Action Follow Up - Within minutes of the phone call you’ll receive, via email, the Fast Action Follow Up listing every plan of action that we discussed. This form is invaluable in keeping us “On Task” and on course.

- One Mid Week Pick-Up email - Sometimes we need a little kick in the pants to get ‘er going. I’ll be checking in and seeing how you’re progressing and if you’ve come upon any stumbling blocks.

That’s how the program works.

Along with the weekly communication,
you’ll also receive these three bonuses bonuses

As you may know, simply talking on the phone and by email may not be enough. If you are one of the ten that get accepted, you‘ll also get…

1. A “quick review” of your website - Although I don’t profess to be a website SEO guru, I do know what sells and how to portray your personality on your website. Once we get rolling and have a plan, I’ll do a quick review and suggest any changes that can be made to enhance the site.
2. A “quick review” of every marketing piece your sending out - Whether it’s a direct mail piece, a promo DVD, or even an email marketing piece, if you created it while in this program, I’ll want to take a look and help you make it the best it can be.
3. A “quick review” of your current show and/or the one that you build using this program (if you’re a twister or face painter, you’re still doing mini “shows”) - You’ve heard the old expression “The show’s the thing”. Well it’s true. Without a good show, ya got nothin’. Subtly (and not so subtly) marketing during your show is one of the key elements of a successful performing career. And don’t worry. I’m not gonna go all Simon Cowell on ya’. I just want to make sure we’re all on the same page.
   

As you can see, the program is comprehensive in every way. No stone is left unturned.

BUT…This Program is Not For Everybody!

I’ve spoken to a lot of entertainers. And not every one of them is in a place in their life where they’re ready to take on the challenge of attacking their career head on. I’m not interested in wasting your time and I expect that you’ll show me the same courtesy.

I’ve told you what this program is, here's what it is not...

- This is NOT an audio, video or internet course with a few emails thrown in to make you think that I’m doing something - It’s a PERSONAL COACHING PROGRAM. I expect you to pick my brain every single week.

- This is NOT a program where we meet every week and moan about the economy and all other forces that surround us that keep us from succeeding - Yes, we need to find the obstacles and overcome them, but I’m not interested in sitting there listening to someone bitch and moan with no solution.

- This is NOT a program that lingers on and on until you run out of time and patience - I’m not a psychologist and I’m not interested in sucking your pocketbook dry only to see you fall on your face. It’s quick, intensive and effective.

- This is NOT a program that I offer to anybody in the Southern or Central California area - If you’ve read this far and you’re from So Cal, sorry Charlie, but your out of luck. The truth is I still pay my bills by performing in and around Southern and Central California. I don’t need someone else using the tools that I’ve painstakingly gathered over the years to use to compete with me. So if you’re from So Cal, you can stop right now and write me a nasty letter.

WHO DOES QUALIFY TO APPLY

You qualify if…

1.) You have a variety art that you are proficient at - Juggling, magic, stilt walking, ventriloquism, balloon twisting, face and body painting, singing, dancing, or any other talent that has intrinsic entertainment value. Remember, you don’t need to be the best, just proficient.

2.) You are most interested in marketing to Children/Family markets - If you’re interested in corporate, cruise ships or any other markets not dealing with Children or Families, I’m probably not your guy. I can only teach what I know. Although marketing 101 can be applied to just about every market, to seriously dominate a market, you’ll need to know the smallest details. Children and Family Entertainers Only Please.
3.) You are at a place in your life where you’re ready and willing to make changes in your career without excuses. ‘Nuff said.

THE BIG QUESTION:
DOES JOHN’S COACHING STYLE
FIT WITH YOUR CAREER IDEAS…

I’ll be honest with you. I didn’t take one of these “How to be a Life Coach” seminars and I’m not interested in any kind of life altering experience. This is about YOUR career.

Here’s how I’ve arranged my career and maybe it’ll give you some insight in the direction we’ll go.

I believe in PERFORMING TO FIT YOUR LIFESTYLE. Like many of you, I started out doing birthdays, company picnics etc... Working every weekend performing three, four, sometimes six and seven shows every weekend. But I missed my family. I have a wife and two kids to look after.

It didn’t fit my lifestyle. I wasn’t the happiest plum in the pie. So I took action. Within 6 months I completely rearranged my marketing and became one of So Cal’s top school entertainers. Now I’m home when my kids get home. I’m there to help with their homework and help my wife with the laundry.

This is Performing to Fit Your Lifestyle. Let’s face it, you’re going to be spending a good portion of each day working (or playing as the case may be). You’ll want to arrange your performing around your own personal life. Everybody should!

Let’s get to it…
WHAT’S THE BOTTOM LINE?

The total investment is $497.00 per month for three months.

****Now hold your horses! I understand that for some people this is a big investment. But that’s exactly what it is. An investment.

****SO BEFORE YOU CLICK AWAY, THINK ABOUT THIS: This investment price is less than you would be getting paid for just a couple of additional gigs each month. Only a couple of gigs. In fact, in the markets I work in, it’s less than one.

RIGHT ABOUT NOW, YOU MAY HAVE A NUMBER OF QUESTIONS
SWIMMING AROUND YOUR HEAD…

“How do I know it’ll work?”
“Will it take too much time?
“Will I really make the money I want to make?”

I understand that you want to make sure that you see RESULTS. After all, that’s the only reason you’d even consider ANY coaching program.

This program is designed to create a SYSTEM for YOU. A performing career that you‘ll be happy with. A lifestyle type of career. Not a couple of shows to pay off a few credit cards.

So here’s my
TRIPLE NO RISK GUARANTEE

GUARANTEE #1 - If, after the first phone call, you are not satisfied with the direction that we’re going, I will refund your entire first month fee. No harm, no foul. No additional charges. We’ll still be friends and we‘ll both go on our merry way.

GUARANTEE #2 - You can discontinue after any single month. Once you discontinue, you will not be charged for any unused services.

GUARANTEE #3 - If, after completing this entire program and following my instructions exactly, you still don’t make enough money to cover this investment, I will send you a full refund.

No risk, all the way through the program. It’s that simple.

OK John, I’m ready, how do we get started?

Since I can only take ten (10) people for the program, I’ll need to keep a sharp eye on who applies first and who is qualified. So, as soon you decide, send me an email at john@rebelentertainer.com.

Tell me “I’m ready for your coaching program”. As soon as I receive it, I’ll email you the One-On-One Fast Track Coaching Application. Fill it out and fax it back to me at 714-283-3884 or email it back to the above email address.

IMPORTANT: I can only take the first ten entertainers that send it back and qualify. And I will only be accepting applications three times a year. So send it back to me immediately.

As soon as I get the application, upon verification, I will contact you via email and set up our first coaching call. Your credit card will not be charged the first payment until after you’ve been accepted.

If you are not qualified or you do not get your application in on time, you’ll be put on a waiting list and be the first contacted for the next cycle.

Email me now to make sure you get a spot:
John@rebelentertainer.com

I’m looking forward to working with you and helping you create your own success story.

John Abrams

P.S. Remember, I can only accept ten people. And I’ll only be offering this program three times per year. The next cycle will start around April. So don’t delay. Get yourself on the Fast Track to Success right now.

Google yourself lately?

Pardon the dirty sounding title to this email. But this is something I do about once a month. And you should do.

OK. We’re really not talking about anything outrageous. I’m suggesting that every few months you take a look at the internet for your own listings.

You never know what’s gonna come up. Just the other day I Googled “Magician John Abrams” (me) and I was surprised at what I saw.

Of course, I found out if my websites were getting the ranking that I wanted, but I discovered a lot more. I found web links to newspaper articles that I’ve been in (and didn’t even know it), links to newsletters with my name and all sorts of assorted stuff that I can now use for my own personal promotion.

I put a couple of pics on this blog that I found in a news report that I may or may not use. But at least now I have them.

With everybody carrying around a camera in their phone nowadays, and with Facebook, Twitter, Flickr and all the other social networking sites, you may find a gold mine in promotional photos that are starring you.

Here’s a couple of ideas to get you started.

- Google your Name
- Google your Name plus your art (ie. John Abrams Magician)
- Google your art and city, state or area (ie.. Jugglers in Texas)
- Google your key words (ie. Kids parties in Los Angeles or Corporate Magicians in Talahassee)

You can also search Yahoo, Ask, or any other search engine you can think of.

Remember, if it’s in the news, it’s something you can use.

Oh, P.S. - I’ll be rolling out my coaching program next week. If you’re a children or family entertainer and want to put your career on the fast track, keep your eye out. Well don’t actually keep your eye all the way out, just watch for it.

Have fun.

John Abrams
Rebel Entertainer and Glutton for Publicity
www.rebelentertainers.com
www.facebook.com/rebelentertainer
www.twitter.com/johnabrams1

Are your clients Rock Stars?

How do you get your clients to hire you back again year after year? There are many ways including reminders, follow up phone calls etc… but here’s a sure fire plan to get them to remember you.

Simply put - TREAT ‘EM LIKE A ROCK STAR!

Here are five quick ways to do it.

1.) Make booking, set up, follow up material etc. so easy, that they literally don’t have to lift a finger.

2.) Recognize the person that hired you or the VIP of the event during the show. Something like “Did you all have a good time!? Well, I’d like to thank Joe Smith for bringing me here today so we could have such a great time. Let’s give Joe a Hip Hip (Horray), Hip Hip (Hooray!)…” (NOTE: For line twisters and face painters, make sure to send some of your happy customers over to the VIP to thank him/her personally)

3.) Follow up the very next day with a phone call to make sure everything went as planned

4.) Have a small gift for the person that hired you BEFORE the show (hand it to them) and AFTER (by mail)

5.) Have a dynamic entertaining show (should go without saying. But there, I said it)

Do these things work?

Here’s an email I just received from the PTA President of a school I performed at a couple of weeks ago that prompted me to write this blog.

John,

“Thank you for two great assemblies. Everyone thinks that I’m a rock star and I didn’t even do any of the work. Thanks again for making my job easy.”
-Tricia

Think they’ll come back? I’m gonna do everything in my power to make sure of it.

Now, what else can you do to treat your clients like a rock star?

I welcome your comments.

-John
Rebel Entertainer and Guy That Treats His Clients Like Rock Stars
www.rebelentertainers.com
www.facebook.com/rebelentertainer
www.twitter.com/johnabrams1

The Story of Charm and Happy

Here's Carmen Tellez's fascinating story... written by Carmen in her own words...

One April afternoon, a friend of mine visited me at Avenue Press in Downey, CA. I worked as the Desktop Publisher at this print shop.

My friend Edgar (Eggo the Clown) asked if I would help him at his next gig by face painting the children's faces. I kindly declined letting him know "No offense, but I don't like clowns".

He convinced me that he was a friendly clown as I have only seen & known him "out of make up", so there was nothing to be concerned about. He said "Plus, I already bought the make-up paint and the kids would be so disappointed if I didn't go".

I let him know that I can draw a little, but never painted faces before. He assured me that I would do just fine. I believed him.

I gathered a few thrift store colorful clothes to create a homemade version of a clown helpers outfit. Looked pretty darned good too.

At that first party April of 1994, I saw Egoo and thought "Oh My! He does need help". He didn’t have an actual costume or clown looking get-up at all.

His running shoes were dirty, He wore 80's style beach pants, a t-shirt with suspenders and his make-up looked scary. He had a beat up cardboard box and had written "Clown Stuff" on it with a sharpie. Aaaaaaagh!

So I sort of played the soft friendly clown helper. The kids had a great time, but the look on the parents faces were to be noted.

During the next few days, I went to the local library to read what a "real clown" is supposed to do and look like. Found a video featuring Frosty Little (Master Clown) of Ringling Brothers Barnum & Bailey Circus titled "Behind the Red Nose".

This video was actually for children to understand how to be a clown in the circus but it was just what I needed.

I became infatuated with learning how to be a clown so I could help my friend. I instead ended up helping myself! For just a few short months later, Eggo the clown decided not to continue his 2 year part time business of entertaining for children's parties.

He was giving his customers MY phone number!

This prompted me to get my drivers license so I could drive to my first party all the way to La Mirada. Boy was I scared. I talked my slightly younger brother into going with me.

That was the first & LAST time he dressed as a clown, but continued to assist me for several other parties until the year 2000. In that time my 7 year old sister started working with me most regularly thus becoming "Charm and Happy Clowns 4 all!"

A couple of clowns Yo-Yo & Yo-Ya called me one day to help them start a clown club. We did. A group of about 15 local clowns to date still keep in touch and remained the very best of clown friends all these years after learning from each other and genuinely enjoying each others company and growth in the clown business.

I wish I could remember the club name. It no longer exists for we all just got so busy. I believe it was called "Pueblo de Payasitos Latinos - Latin Clowny Town".

At Grant Rea Park in Montebello, CA,, a clown named Doodle approached me after my show. She asked if I was hiring. Heh! I was flattered that someone thought I had a business doing well enough to ask if I was hiring.

I did end up hiring her, her boyfriend, her cousin and a few more clowns she knew. CharmandHappy was literally turning down so much work that hiring these new clown workers made sense now.

After years of saving money to start my own Graphics House business, I was able to buy equipment for my home office and accept side jobs creating Desktop Publishing now called "Graphic Arts". I thought since I was creating magazines, ads, flyers, forms, logos and the like for customers, then heck, why not use these same efforts to start my own Clown business. I was getting hired EVERY weekend and was interested in expanding. I started making much, much, much more money with my part-time clowning business then my full time job.

In 1998, now online, CharmandHappy.com went full time with a business license, insurance, regular clients & approx. $30,000 in a savings account.

After looking at several listings for clowns, party planners and family entertainers in the yellow pages, church bulletins, newspapers, local circulations & magazines, I decided that I wanted to be where the "Big Dogs" were.

So I began to INVEST some of my savings into advertising so I could keep not only myself busy, but my new team busy EVERY weekend. Worked like a Charm!

***But what worked best was good old fashioned footwork. At Jungle Solutions, a real estate marketing printshop firm, I learned how real estate agents set themselves apart from the general real estate agent. Mostly, those clients just had to have really big egos, but they pushed "Personality",rather than "real estate".

*** At Dominoes Pizza, located in Pico Rivera, CA (one of my first teenage jobs), I learned that for every pizza delivery, the driver would take a coupon and deliver it to a customer, then also one house to the left and one house to the right to help triple odds of new &repeat clients.

***At Sir Speedy Printing located in Commerce, CA, I learned that if there was a job that we did not or could not complete "in-house", then we worked with a trustworthy company who could, so we could still provide the service for the client and make a small profit as well.

***Visiting and talking to workers, owners, managers at party shops, bakeries, pre-schools, flower shops, children's clothing, etc. helped to get the flow of referrals to CharmandHappy better than expected.

That was the basis of how "CharmandHappy" began to grow. By accepting reservations not only for clowns, but for other forms of Party entertainment like pony rides, jumpers, reptile presentations, online party goods, personalized photo birthday buttons, etc.

What I did not plan or expect was the lack of dedication & work moral some hired help displayed. Calling in last minute or not at all. This caused GREAT turmoil for my client & myself as I did what I could to rectify certain situations.

Since being online and getting orders now nationwide, it was hard to determine one’s dedication. After a few mishaps so to speak, I re-evaluated the purpose and goals for CharmandHappy.

The end result was I wanted Qualified, Skilled & Dedicated team members. Even though I made a ton of money, I had to make the choice to release & never again hire several team members. I didn't care that I'd make less financially. I cared more about the CharmandHappy reputation and client satisfaction much more.

To date, I still attend workshops, conventions, read books, watch dvd's to help me to continue my growth as a business person and a family entertainer. My focus for the last several years has been developing myself into a "Specialty Artist Entertainer". To feature the best of what I can offer.

I'm not actually the best at any of them, but I try my best and my clients recognize, appreciate & keep calling as well as referring others.

That's my story & I'm sticking to it!

Carmen@CharmandHappy.com
- Artist Entertainer with a Twist of Charm -

http://www.CharmandHappy.com
877-725-6967 office
562-237-3327 cell
Face Painter - Balloon Artist
Whittier (Los Angeles) CA

Edited by John Abrams
www.rebelentertainers.com
www.facebook.com/rebelentertainers
www.twitter.com/johnabrams1

Times, they are a changin'

If you're not taking advantage of the social media networking sites (twitter, facebook, youtube, etc), you're about to miss the boat.

I'm not talking about the fun and frolicking Carnival cruise. I'm talking about the next wave in marketing. It's here. Right now.

If you don't believe me, here are the stats:

- There are over 75 million videos on youtube. Youtube is now watched more than ABC, CBS, ABC and FOX combined

- People 19 - 34 years old (the prime buying demographic) spend more time on social media networking sites than on TV, Radio & Newspapers COMBINED.

Facebook is huge. People are still trying to figure out "why twitter", but don't let that fool you. It is catching on.

These sites will come and go. But right now they're killing radio and TV advertising. Add the advent of TIVO/DVR and the fall of your local and national newspapers, you're talking about having to completely re-invent how people get their message out.

A few weeks ago I sent out a 4 part course on marketing with Facebook. Take it seriously. Social networking sites are here to stay! (at least until the next shiny thing comes along)

And yes, you'll notice that I've listed my social networking sites after my signature. You're welcome to friend me or follow me, but more importantly, I'd like to see you listing yours.

P.S. If you liked this blog, be sure to comment. It really helps me if you give me your feedback.

- John Abrams
Rebel Entertainer and Guy that's becoming more and more social every day!

www.rebelentertainers.com

Friend me on www.facebook.com/rebelentertainer
Twitter @johnabrams1