The Art of Repitition

I was driving down the 91 freeway on my way home from a show, and saw something very different. It was a billboard for the Lapband. I guess it's some kind of weight loss surgery or something. I'm not sure and I really don't care.

BUT, here's the odd thing. There wasn't just one sign. There were three huge billboards. Of the exact same sign. The EXACT SAME. One right after the other.

It caught my eye not because it was a good billboard, but because there were three of 'em.

Then, this weekend, I was in Vegas and I noticed the same thing. Giant billboards advertising the exact same act. One billboard right next to another right next to another. Three in a row.

Then, driving back from Vegas (a torturous, traffic packed 8 hour durge that should have only taken about 4 hours), there were signs that advertised Alien Jerky.

I think I've written about that before.It starts out "Alien Jerky 50 miles". Then the next "Alien Jerky 30 miles" then "10 miles" then "Next exit". Well you gotta stop and get yourself some Alien Jerky!

It's the art of repetition. If you're not using it in your marketing, then you're not marketing right!

Here are a few ways to do it:

-Three or four letter campaigns
-Three ads exactly the same in a magazine
-Three separate thank you cards

People don't always respond to one single contact. The more you contact someone, the more they'll respond. In fact, it'll increase your response rate exponentially.
What other ways can you use The Art of Repitition? I'd like to hear YOUR ideas. I've started a discussion on my Rebel Entertainers Facebook Fan Page. Check it out and join in with your own.

-John
-John
-John
Rebel Entertainer
Rebel Entertainer
Rebel Entertainer
http://www.rebelentertainers.com/
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