Last week I wrote to you about taking massive action and asked what you had done. Well, I got quite a few people telling me what they had recently done to drum up business in this “glass half empty“ economy.
By far, the most impressive was Teri Stokes AKA Happy Heart the Clown. Everything she did was a great lesson in marketing and making money with a very small investment.
Here’s what she wrote and what she did (edited):
“You rock as always, John. Last Thursday I bought a table at a taste of the town and handed out 300 cards.
I won the decorating contest. Received an award and a plaque by City of Houston Mayor’s office.
Picture will be in paper.
Booked a kids night at a Country Club (monthly). Booked one more night at a different Chick-Fila (weekly) and a few more events.
I guess it’s worth it to show off once in while (you asked ). Oh yeah and having a blast.
One thing I wish I would of done instead of handing out cards is hand out coupons for a percentage off. I didn’t think of it ‘till I was at the venue.
Glad you are back,
Teri"
Terrific work Teri!!! If you add up the 12 monthly gigs plus the 52 weekly plus a few mixed extras mixed in, that equals at least 67 shows. All booked in one day.
And by the way, this doesn’t even count the many referrals you’ll get by promoting yourself at these gigs.
Great job.
John Abrams
Rebel Entertainer and Guy That is Inspired by Other’s Work
www.rebelentertainers.com
www.facebook.com/rebelentertainers
Twitter: @johnabrams1
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1 comment:
Great work Teri! I'd love to see the article and photo of your booth. Did you do any contests to collect information?
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