Wednesday, March 17, 2010

Did you see it?

This one's quick.

I'm a huge fan of the T.V. show The Apprentice. Especially Celebrity Apprentice. If you're not, you should be.

I know that reality shows are not really reality. And that they're cut and spliced to get you to "feel" something about the characters and their situations. But once you sift through The Donald's hair and all that crudola, The Apprentice has HUGE MARKETING LESSONS every single episode.

If you haven't seen it, here's the premise. Contestants have a very short period of time, as a team, to create and implement a tremendously challenging marketing plan for a particular type of business.

In general, the team that makes the most money wins.

That's it.

If you think about it, that's exactly what we, as entertainers, have to do all the time. We have to create the product, create the marketing plan to sell it, then implement the plan to best of our ability.

I've learned so much from this show. It's a free lesson and sometimes even entertaining.

Take a look.

I welcome your comments.

-John Abrams
Rebel Entertainer and Apprentice Watcher

Oh the Pain!

What's the most painful and scary thing in business? Other than losing all your money or getting stabbed in the eye with a red hot poker?

The most painful process is this:
STARTING

Starting to put together a new show.
Starting a new marketing campaign.
Starting a new job.

Most people wait their entire lives talking about what they are "going to do" and are simply too frightened of the pain of starting.

It's kinda like a new exercise program.

The first week you're tired and soar and hungry. You may even feel weak. But once you get through that start, things get easier. You can exercise longer. You feel stronger. You're body and mind become stronger.

It's the same way with starting a new show, or new business, or new routine. Once you get through those opening stages, it becomes very easy.

The solution is, of course, to SIMPLY START. But if you really want to get into the psychology of getting started, here's a step by step process that all "SuperAchievers" use.

1.) Figure out what you want to achieve. Write it down.

2.) Figure out what needs to be done to achieve it. Write it down.

3.) Do it.

That's it. It really is as simple as that.

If you need a little kick in the butt to start building that new show you've been thinking about, you're welcome to take a look at my Rebel Entertainer's Show Building Course.

It'll walk you through the process, step by step, using your own talents to create your own sellable show from scratch. It's highly recommended by some of the top names in your field.
Click here to check it out: Rebel Entertainer's Show Building Course

Even if you don't invest in the course, take action. Start that new marketing campain. Put together that new show. Put up that new website. With this new economy we're living in, now's the perfect time.

- John
Rebel Entertainer and Pain Reliever
www.Facebook.com/rebelentertainers

Tuesday, March 2, 2010

THE BEST School Assembly Themes

Rebel Entertainer Bill Klaus asked this question in the big Q & A:

"Hi John,

In your opinion, when putting together a new or first time school program, what kind of program seems to be more accepted by the staff and students and why do you think so?

Bill"

Here's your answer:

The obvious answer is: "A great show". But I guess that's taking the easy way out.

I think you're asking about subject matter. What's the best theme for an assembly program?

That's a good question. Each school district and each state differs. You can find the most POPULAR by going on other School Entertainer's websites and seeing what they offer.

The slam dunk if you want to book a couple of weeks in October is a "No Drug Show". There doesn't seem to be enough good entertainers with that message to go around to all the schools. Science is a big winner if done right. And character is very popular.

But listen to this advice very carefully:

DOING WHAT OTHER'S ARE DOING DOES NOT SEPARATE YOU FROM THE PACK AND WILL NOT KEEP YOU BOOKED YEAR ROUND.

Putting together something original that nobody offers, or approaching a subject in a unique way that nobody else does, will separate you from the pack.

Go to the Board of Education website for your state and look up "State Standards" (ex: Utah State Standards). These are the curriculum that the teachers in your state must teach the students. Choose a subject that may be difficult for the teachers to convey, create a unique show using the talents that only YOU possess, and you'll have a hit.

Make sure you present it in a way that a teacher or other staff member can't.

Also remember that lots of schools do family fun nights. Usually they’re just looking for something fun. Not rocket science but must be super fun. If your program can actually MAKE THE PTA MONEY, it's even better. Actually, I know someone that does an assembly on Rocket Science, but that's a whole 'nother story.

Hope that helps.

- John Abrams
Rebel Entertainer and School Assembly Specialist
www.rebelentertainers.com
www.facebook.com/rebelentertainer
www.twitter.com/johnabrams1