Wednesday, March 17, 2010

Did you see it?

This one's quick.

I'm a huge fan of the T.V. show The Apprentice. Especially Celebrity Apprentice. If you're not, you should be.

I know that reality shows are not really reality. And that they're cut and spliced to get you to "feel" something about the characters and their situations. But once you sift through The Donald's hair and all that crudola, The Apprentice has HUGE MARKETING LESSONS every single episode.

If you haven't seen it, here's the premise. Contestants have a very short period of time, as a team, to create and implement a tremendously challenging marketing plan for a particular type of business.

In general, the team that makes the most money wins.

That's it.

If you think about it, that's exactly what we, as entertainers, have to do all the time. We have to create the product, create the marketing plan to sell it, then implement the plan to best of our ability.

I've learned so much from this show. It's a free lesson and sometimes even entertaining.

Take a look.

I welcome your comments.

-John Abrams
Rebel Entertainer and Apprentice Watcher

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